Digital Marketing In Practice ®



Digital Marketing is a strategic media for developing brand equity, and driving corporate growth strategies. Digital marketing nowadays is the core for building awareness; communicate information, convincing customers to take action to inquire about your products.

This is a very practical program that takes you through the real-word steps to exploit digital marketing to the max of its potential. From drafting your marketing plan, planning your campaigns, designing ads, and using sophisticated digital marketing technologies to achieve your goals, this program is a comprehensive practical program that you need to excel digital marketing.

The Unique Experience

Program Training Methodology

  • Interactive workshops
  • One-on-One Coaching by Expert Trainers

In Practice ® & Coaching

  • Choose the field and idea of your project
  • Develop a professional Digital Marketing plan under the supervision of expert coaches.
  • Training & One-on-One Coaching on Digital Marketing channels.
  • Expert coaches supervise your work and provide one-on-one coaching

International Accreditation

  • Accredited Hours by IACET; USA and World’s trusted accreditation body.
  • Change Zone’s CEUs are recognized by more than 500 universities & institutions around the world
  • Accredited by Princess Sumaya University for Technology PSUT and the Minidtry of Higher Education and Scientific Research.

Business Tools & Software

  • Professional Digital Marketing Templates
  • Digital Marketing Platforms

Materials & Methods

  • Comprehensive Detailed Study Notes
  • Real Business Cases Examples
  • International Business Articles

 Modules & Syllabus

Training material is provided in English ,workshop discussion &demonstration are provided in Arabic

  • 1. Strategic Business Analysis
    • Segmentation, targeting and positioning
    2. Moving from Traditional to Digital Marketing
    • Power Shifts to the Connected Customer
    • The Influential Digital Subcultures
    • The New Customer Path
    • Marketing Productivity Metrics
    • Human-Centric Marketing for Brand Attraction
    • Content Marketing for Brand Curiosity
    3. Digital Marketing Planning
    • Marketing Communication Management
    • Digital Marketing Channels
    • Digital Marketing Plan Content
    • Digital Marketing Templates
    4. Website Marketing

    • Domain name and hosting
    • Effective websites
    • Website development technologies
    • Aligning website content and navigation with marketing goals
    • Customer navigation behavior

    5. Social Media Marketing
    • The program covers: Facebook twitter, LinkedIn, Instagram
    • You Corporate Page and Campaign Management:
      • Types of ads
      • Designing ads
      • Aligning Landing Pages
      • Targeted segment
      • Scheduling
      • Budget management
      • Campaign performance follow up
    6. Search Engines
    • Google AdWords
    • Search Engine Optimization
  • 7. Video Marketing
    • YouTube marketing
    • Facebook Videos
    8. Email Marketing
    • Design email template
    • Building your white listed database
    • Email performance and fine-tuning
    9. Marketing Dashboard Analysis
    • Design your marketing dashboard
    • Marketing ROI
    • Website analytics
    • Social media dashboard
    10. Mobile Marketing
    • SMS marketing
    • WhatsApp
    • Mobile-friendly pages

International Accreditation

Change Zone IACET Accreditation , MBA , PMP , HRM , EI , E-Marketing, Digital Marketing

  • Change Zone is an Authorized Provider by the International Association of Continuous Education and Training (IACET) . You will be granted Continuous Education Units (CEUs) upon submitting Project Work and Assessment in Change Zone
  • Change Zone’s CEUs are recognized by more than 500 universities & institutions around the world

Change Zone Accreditation, Mini MBA, PMP, HR, HRM, Human Resources, Digital Marketing, Emotional Intelligence

  • Accredited Princess Sumaya University for Technology PSUT and the Ministry of Higher Education and Scientific Research, Granted upon passing an Examination based on the program’s content in Princess Sumaya University for Technology.
  • Submitting & Passing Change Zone’s practical project and meeting Princess Sumaya University for Technology qualifications is mandatory.

Your In Practice ®  Project

You Choose a Project From Your Field/Company, We Coach & Supervise You One-on-One, Until You Complete it Successfully

Change Zone , Our mini MBA , PMP , HRM , CEO , Digital Marketing , Leadership one on one coaching , اشراف و توجيه عملي واحد لواحد و ادارة الاعمال المصغرة و ادارة المشاريع و ادارة الموارد البشرية و الذكاء العاطفي و

  • About In Practice ® Approach

    1. Choose the field and idea of your project
    2. Attend workshops
    3. Work on your project through the period of the program
    4. Expert coaches supervise your work and provide one-on-one coaching
    5. Complete your project and present it

  • View Graduates' Projects

    Mr. Majdi Hawash

    Majdi Hawash – MBA in Practice Project Presentation

    Mr. Badie Al-Khatieb

    Badie Al-Khatieb – MBA in Practice Project Presentation

    More About graduates’ projects

  • Your Project Deliverables

    • Professional Business Plan
    • Process Management
    • Business Ratios
    • Professional Marketing Plan

  • About One-on-One Coaching

    change zone MBA HRM PMP Digital Marketing coaching

    Through Change Zone’s one-on-one systematic coaching process, an expert coach will guide you through customizing the process, methods and content to your specific needs.

  • Professional Template Package

    • You will receive a rich package of professional templates and tools, which you can use to work on your project with Change Zone. You can use those tools in your professional work.

More About In Practice ®

Consultants’ Profiles

Decades of Practical Experience

  • Amin Al-Tal , MBA (Read more...)

    • Master of Business Administration (MBA)- Hull University, UK.
    • Recognized Coach by the Association of Coaching, UK.
    • Team Leading Award – Institute of Leadership and Management ( ILM), Hull – UK
    • Certificate in Communication and Assertiveness Skills, Hull University, UK
    • Certified ISO 9001 Lead Auditor.
    • Certified Innovation Manager – German University.
    • Cognitive behavioral therapy and play and Psychodrama therapy – Bana for psychological training and consulting, Amman.
    • BA in Computer Science, from PSUT – Jordan

  • Ruba Jabri , Msc (Read more...)

    • Master of Management, Hasselt University, Belgium
    • Recognized Coach by the Association of Coaching, UK.
    • Certified Lead Auditor for ISO OHSAS 18001.
    • Certified Lead Auditor ISO 9001.
    • Certified Innovation Management Consultant.
    • Study skills, assertiveness for women, and communication skills – Hull University
    • BA in Computer Science, from PSUT – Jordan.

  • Ahmad Ziad , Msc (Read more...)


    • Master of Computer Science, Applied Science University, Jordan
    • BA in Software Engineering, Applied Science University, Jordan

    Professional Experience:

    • Digital Marketing Consultant and Trainer at Change Zone, 2014
    • Java Development Team Leader

  • Course Time and Duration

    • Start Date: 8th January 2018
    • Duration:
      • 9 Weeks, Sturdays 2:00 PM – 5:00 PM & Tuesdays, 6:00 PM – 9:00 PM
    • Total 54 hours:
      • Training Workshops
      • Project One-on-One Coaching
      • Final Project Submission & Assessment
  • Convenient Payment for You

    • Program Fees : 450 JOD
    • Can be paid over 4 monthly installments
    • VISA available
    • If the participant chooses the monthly installements payment option, a 10 JD per month installment fee is added to the program’s monthly installments
    • When Applying for PSUT Certification, a 30% Fee will be added to the program’s original fees.

Our Contact Information

Telephone: (00962) 6 5666 848

Mobile: (00962) 799 440 133

Graduates’ Success Stories

Since 2005 Change Zone helps tremendous number of professionals to start businesses, improve companies’ results, or achieve career shifts.

More Success Stories

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