info@changezone.com

a Complete digital marketing experience

Digital Marketing In Practice ®

Overview

Digital Marketing is a strategic media for developing brand equity, and driving corporate growth strategies.

Digital marketing nowadays is the core for building awareness; communicate information, convincing customers to take action to inquire about your products.

This is a very practical program that takes you through the real-word steps to exploit digital marketing to the max of its potential.

From drafting your marketing plan, planning your campaigns, designing ads, and using sophisticated digital marketing technologies to achieving your goals. This program is a comprehensive practical program that you need to excel in digital marketing.

In Practice ® & Coaching

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Choose the field and idea of your project

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Develop a professional Digital Marketing plan under the supervision of expert coaches.

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Training & One-on-One Coaching on Digital Marketing channels.

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Expert coaches supervise your work and provide one-on-one coaching

Accreditation

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IACET ; USA and World’s trusted accreditation body.

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Change Zone’s CEUs are recognized by more than 500 universities & institutions around the world

Business Tools & Software

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Professional Digital Marketing Templates

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Digital Marketing Platforms

Materials & Methods

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Comprehensive Detailed Study Notes
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Real Business Cases Examples

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International Digital Marketing Resources

Program Modules & Syllabus

Market Segmentation, Targeting and Positioning

Understand your target segments, analyze them and target them

Understand Customers’ Purchase Behavior

Digital Marketing Planning

  • Aligning Marketing Objective with Digital Marketing Campaigns
  • Build Digital Marketing Funnels
  • Planning the Yearly Marketing Calendar
  • Channel-Based Audience Distribution
  • Selecting Media Mix

Facebook & Instagram Ads

  • Understanding Facebook as a Marketing Channel
  • Facebook Advertisement Body of Knowledge:
    • Account Setup
    • Business Pages
    • Campaign Objectives
    • Placements
    • Media Types
  • Hands-on Campaign Creation:
    • Awareness Campaigns
    • Reach Campaigns
    • Traffic Campaigns
    • Engagement Campaigns
    • Video Views Campaigns
    • Lead Generation Campaigns
    • Messenger Campaigns
    • Call-Now Campaigns
  • Campaign Analysis

Website Marketing

  • Domain names and Hosting
  • Website Development Technologies
  • Website Design

Search Engine Optimization

  • SEO Body of Knowledge
  • Search Engines
  • Page Structure
  • Mobile Friendly Pages
  • Applying SEO to Your Website
  • SEO Analysis and Testing
  • Useful SEO Tools and References

Google Ads

  • Understanding Google Ads as a Marketing Channel
  • Google Ads Body of Knowledge:
    • Account Setup
    • YouTube Channel Setup
    • Campaign Objectives
    • Media Types (Dynamic & Manual)
    • Keyword Research
  • Hands-on Campaign Creation:
    • Search Network (Search Engine Marketing)
    • Display Network (Image Advertisement)
    • Video Ads
  • Campaign Analysis

Twitter

  • Understanding Twitter as a Marketing Channel
  • Twitter Body of Knowledge:
    • Account Setup
    • Hashtags and Trends
    • Campaign Objectives
    • Media Types
  • Hands-on Campaign Creation:
    • Website Clicks Campaigns
    • Tweet Engagement Campaigns
    • Campaign Analysis

LinkedIn

  • Understanding LinkedIn as a Professional Marketing Channel
  • Linked Body of Knowledge:
    • Account Setup
    • Business Pages
    • Campaign Objectives
    • Media Types
  • Hands-on Campaign Creation
    • Sponsored Content Campaigns
  • Campaign Analysis

Email Marketing

  • Understanding Email as a Marketing Channel
  • Email Marketing Body of Knowledge:
  • Email marketing regulations and best practices
  • Account Setup
  • White-listed Database
  • Hands-on Campaign Creation:
    • Design email template
    • Email Campaign Creation.
    • Email performance and fine-tuning

Mobile Marketing

  • S.M.S Marketing
    • Campaign Creation Showcase
  • WhatsApp Marketing
    • Groups and Broadcast Lists
  • Marketing Guidelines and Best Practices
  • Contacts’ List Creation
  • Mobile App Marketing Guidelines

Graphic Design

  • Understanding Color Schemes and Font Styles
  • Digital Marketing Media Types
  • Hands-on Media Design:
    • Image Design (Canva & Adobe Illustrator)
    • Video Design
  • Media Design Best Practices

Digital Marketing Analysis

  • Google Analytics
    • Understanding Google Analytics as an Analysis Tool
    • Account Setup
    • Google Analytics & Marketing Funnels
  • Google Search Console
    • Understanding Google Search Console as an Analysis Tool
    • Account Setup
    • Common website errors
  • Marketing Dashboards
    • Creating Custom Excel Dashboards
    • Showcase to Online Dashboards using Klipfolio

YouTube Blogging

Snapchat Ads

Training material is provided in English ,workshops’ discussion  and demonstration are provided in Arabic.

International Accreditation

Change Zone International Accreditation
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Change Zone is an Authorized Provider by the International Association of Continuous Education and Training (IACET). You will be granted Continuous Education Units (CEUs) upon submitting Project Work and Assessment in Change Zone

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Change Zone’s CEUs are recognized by more than 500 universities & institutions around the world

Your In Practice ® Project

You Choose a Project From Your Field/Company, We Coach & Supervise You One-on-One, Until You Complete it Successfully

Change Zone In Practice and Coaching
In Practice ® Approach
  • Choose the field and idea of your project
  • Attend workshops
  • Work on your project through the period of the program
  • Expert coaches supervise your work and provide one-on-one coaching
  • Complete your project and present it
Professional Templates

You will receive a rich package of professional templates and tools, which you can use to work on your project with Change Zone. You can use those tools in your professional work.

 

One-on-One Coaching

Through Change Zone’s one-on-one systematic coaching process, an expert coach will guide you through customizing the process, methods and content to your specific needs.

Consultants Profiles

Decades of Practical Experience

Ahmad Abu Baker
  • Education:
    • Master of Computer Science, Applied Science University, Jordan
    • BA in Software Engineering, Applied Science University, Jordan

    Professional Experience:

    • Digital Marketing Consultant and Trainer at Change Zone, 2014
    • Java Development Team Leader

Digital Marketing Success Stories

Since 2005 Change Zone helps tremendous number of professionals to start businesses, improve companies’ results, or achieve career shifts.

Course Hours

Total 84 Hours

  • Training Workshops
  • Project One-on-One Coaching
  • Project Submission & Assessment

Convenient Payment for You

Program fees can be paid over monthly installments

Cash discounts are applied

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